Most teams manage multiple brands. Most tools are built for one. Electrolyse is the platform we wished existed — so we built it.
If you run one brand, you have plenty of tools. Canva for design. ChatGPT for copy. A photographer for product shots. Shopify for the store. It works.
Now multiply that by six brands. Six brand voices. Six visual identities. Six sets of guidelines that your team (and your AI tools) need to follow. Suddenly you're spending more time context-switching between brands than actually creating.
Product photography is the worst offender. A single product shoot costs $500–2,000 per SKU. When you're launching 50 products across 3 brands, that's a six-figure line item before you've sold a single unit.
Electrolyse is a single platform where every brand lives. You define the rules once — voice, colours, typography, photography style — and every AI generation follows them automatically.
Our AI Photo Studio generates studio-quality product photography for a fraction of the cost of a traditional shoot. Upload a flat-lay of your product, choose a model persona, pick a scene and lighting setup, and get ASOS-style front/back/detail shots in under a minute. Vision Guard QA checks every image before it reaches your store.
Products sync from Shopify. Photos import from Google Drive. Generated images push back to your store in one click. No manual uploads, no spreadsheet tracking, no guessing which product still needs imagery.
AI without brand rules is just noise. Every model, every prompt, every generation in Electrolyse is filtered through your brand guidelines. The output sounds like you, not like a chatbot.
We don't stop at generation. Import products, generate content, QA the output, push to your store — all in one flow. Less tab-switching, more shipping.
Traditional product photography doesn't scale. At ~$0.23 per 3-shot set, AI photography means you can image every SKU, every variant, every season — without the budget conversation.
Electrolyse is built by the team behind VACSO — an Australian technology organisation building tools for the brands we operate. We built Electrolyse because we needed it ourselves: managing six brands across fashion, wine, spirits, and lifestyle, and tired of the tool sprawl.
Electrolyse is in private beta. Join the waitlist and we'll reach out when we're ready for you.